ARTIFICIAL INTELLIGENCE (AI) IN HUMAN RESOURCE MANAGEMENT IMPLICATIONS FOR COUNSELLING

Abstract

Management (HRM) and the role of counselling in supporting employees during this transition. Employing an explanatory sequential mixed-methods design, the research combines quantitative and qualitative approaches to analyze AI's impact on HRM functions and employee well-being. The quantitative phase utilizes structured surveys to measure variables such as recruitment efficiency, performance evaluation, and employee engagement, while the qualitative phase includes interviews with HR professionals and employees to capture their experiences and perceptions. A sample of approximately 300 participants will be surveyed, with 20 individuals selected for in-depth interviews. Findings indicate significant improvements in HRM processes due to AI integration, alongside heightened employee anxiety regarding job security and privacy concerns. Notably, counselling support emerged as a crucial factor in enhancing employee resilience, demonstrating its effectiveness in helping individuals navigate AI-driven changes. The study underscores the need for organizations to implement transparent AI practices and robust counselling programs that address the psychological challenges posed by AI. Ultimately, this research contributes to the understanding of how AI can be leveraged positively in HRM while ensuring employee mental health and ethical considerations remain a priority. Future research directions are suggested to explore long-term impacts and the effectiveness of various counselling interventions in AI-enhanced environments.